The FutureBrand Index 2018

The FutureBrand Index is a global brand perception study of the PwC Global Top 100 Companies by market capitalization. Now in its fourth year, our ranking re-orders the Top 100 in terms of brand perception strength, rather than just financial strength, offering the only rigorous assessment of how future proof the world’s most prominent companies are.

The result is often surprising, in previous years it has demonstrated that well perceived brands have a measurable competitive advantage, because more people want to buy from, pay more and work for them. The companies with the strongest financial strength, are not necessarily perceived as the strongest brands.