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Country branding is crucial in times of national crisis

Global Chairman Christopher Nurko spoke at the Embassy of Brazil in May, about the power of country branding, and it's ability to protect a nation's reputation through crises.

30 May, 2017 Share socially

Speaking to an audience of diplomats, press and experts on the morning after the Brazilian President was impeached, Chris detailed the journey from 'country' to 'country brand' according to FutureBrand's methodology, and pointed out examples and benefits.

BBC correspondent Gabriela Loureiro interviewed Chris afterwards for BBC Brazil.