FutureBrand Podcast: How connected brands drive growth

Hosted by Russell Goldsmith at the London offices of GSK, our Chief Strategy Officer – Worldwide, Jon Tipple, was joined by Kerry O'Callaghan, VP for Global Brand at GSK and Jeremy Waite, Chief Strategy Officer at IBM. The podcast covers the following talking points:

• Brand perception versus brand valuation indexes
• The Index performances of healthcare and technology companies
• Effective storytelling for internal engagement
• Demystifying innovation
• Lessons from Disney, which ranks number 1 in the Index
• The impact of social media on brand perception
• The 3 most important things for companies to focus on in order to improve brand perception

Listen to the full podcast here: