FutureBrand Asia-Pacific win Gold for Beijing Aquarium at the Transform Awards APAC

Transform Awards Asia-Pacific is the only awards programme celebrating and benchmarking the best brand work in the region. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding.

We’re delighted that FutureBrand Asia-Pacific won Gold at the awards for their work with the Beijing Aquarium in the Travel & Tourism Leisure sector.

The Beijing Aquarium was acquired in 2016 by CITICPE which wanted to make it a world-class aquatic park delivering a high-quality, family-focused entertainment experience in order to become the first Chinese AAAAA Tourist Attraction. The aquarium's experience is centred around children, providing them with an educational fun day out.

FutureBrand has worked with CITICPE for 7 years, previously winning an award together for our work with logistics company Hoau. As a trusted partner we were commissioned by them to create a unique, striking and vibrant brand identity and visual identity system for the Aquarium with the flexibility to meet the future demands of the brand's extension through any additional aquatic parks.

We wanted to evoke people's interest and love for marine life through design - to convey the richness and wonder of the ocean world through a strong, dream-like visual brand experience.

In addition to winning the Gold award for our work with the Beijing aquarium we also won the following awards at this year's event:

• Bronze - Luye
• Highly Commended - Luye Life Science
• Highly Commended - Lingshanwan