Global Planning Architecture

Introduction

GPA - Global Planning Architecture - is an integrated Italian independent design firm specializing in architecture, workplace, interior design, strategic consultancy, master plan and project & construction management.

Since 2012 GPA is member of a global network connecting its Milan headquarter with 5 studios located in Dubai, London, Bogota, Moscow and New York.

Challenge

GPA needed a strategic positioning that could highlight its unique feature as an international planning firm offering creative, design and planning skills applied to a wide range of integrated services.

Building on the strategic positioning FutureBrand was then to develop a consistent and distinctive brand image that could be successfully applied to all GPA’s communication tools.

A contemporary and refined brand image that could meet the expectations of clients and prospects as well as of the design community, in brief of a target used to think via images and to appreciate a rigorous style rich in creativity.

Solution

The “less is more” philosophy has guided the creation of Global Planning Architecture new brand image, where every graphic element has a precise role and contributes to the development of a sharp brand language.

Through its open though recognizable traits, the GPA logo expresses a bold character and generates the brand’s visual system.

FutureBrand has designed a set of shapes informed by geometrical matrices that move freely in the space. A simple and contemporary visual language bringing concepts such as dynamism and multiplicity to the forefront and strongly characterising GPA’s entire on and off line communication.

Results

The rebranding project has produced a strong brand image effectively stating Global Planning Architecture’s role as leading international planning firm offering integrated services worldwide.

Graphics and design play a big role in GPA brand identity making easy for the brand to reach its audiences leveraging on a contemporary and polished image.

The visual system created by FutureBrand provides for a natural setting where the images of GPA’s projects can be displayed whether on or offline.