IRB announce rebrand to World Rugby
18 November, 2014 Share socially
World Rugby has officially launched with the unveiling of its brand identity, designed by FutureBrand, in front of a packed audience at the IRB World Rugby ConfEx in London on Tuesday 18 November, 2014.
The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, defined by character building values of honour, courage and optimism. This is expressed visually within a modern and progressive visual identity that retains a link to the organization’s heritage through its blue and green colour scheme.
The new brand is being rolled out across the federation’s portfolio of assets, inclusive of all digital and social channels, making its event debut on match official jerseys this weekend.
The launch is the culmination of a major rebranding process undertaken with FutureBrand.
Global Rugby participation has boomed by more than 2 million to 6.6 million players over the past four years, driven by the commercial success of Rugby World Cup, World Rugby’s development strategies and record investment, strong and vibrant Unions and Rugby’s re-inclusion in the Olympic Games.
