FutureBrand São Paulo creates name and visual identity for GOL MOSTRA BRASIL

FutureBrand São Paulo is the branding agency responsible for naming and creating the visual identity of GOL MOSTRA BRASIL, the first-ever in-flight exhibition in the world.

The project is unprecedented and was developed by Gol Linhas Aéreas Inteligentes to promote discussion of the country’s positive aspects among the more than 35 million passengers transported every year.

Each semester, different photographs from Brazilian and foreign artists will be displayed in the company’s 116 operating aircrafts. The photographs depict the “Brazil that went right,” including natural landscapes, the people and culture of every region, and other topics related to Brazil.

Renowned photographer Cássio Vasconcellos will be the first artist presented in the exhibit. The artist, who is also a pilot, is famous for his aerial images depicting Brazilian landscapes.

After every exhibit, one of the displayed photos will be donated to the Instituto GOL’s collection.