L'Occitane en Provence

L’Occitane en Provence’s first London flagship store welcomes customers into the calming Provençal world of L’Occitane. Offering a generous and sensorial exploration and full range of natural beauty products.

With its grand botanical installations, abundant product displays, luxurious beauty services, the store engages and inspires all the senses.

L’Occitane commissioned FutureBrand UXUS to create a retail experience at the brand’s flagship store on Regent Street.

Our challenge was to create a new immersive experience that offers customers a luxurious and sensorial exploration of L’Occitane’s full range of natural beauty products, all inspired by the south of France art de vivre and Provençal beauty secrets.

The FutureBrand UXUS vision for the space is an enchanting retail experience with education and trial at the core, sharing the L’Occitane ‘beauty of life’ philosophy with the curious customer.

With the region of Provence at the soul of L’Occitane, the new experience transports the customer there, with real roses and showers of lavender incorporated in the interiors, and tiles in warm yellow hues reminiscent of sunnier climes.

George Gottl, CEO FutureBrand UXUS comments: “The store was designed around iconic views that are highly sharable. The Botanical World, placed at the Regent Street entrance was designed to attract foot traffic by its striking visual presentation, inviting passers-by to snap and share on social media.”

Upon arrival, customers are taken on a journey from garden to table – the store is an enrichment for all the senses, sunshine yellow and rose gold accents flood the space with a warm glow. The shop floor is divided into beauty zones; a sunshine fountain with an array of soaps, a wild scented garden allowing customers to explore and and their fragrance, a pampering handcare bar, an abundant harvest table and a living beauty bar.

The new Regent Street store is unlike any other L’Occitane shop,
from arrival to exit FutureBrand UXUS has created a restorative oasis of calm on the busy London shopping street.

“We are thrilled to secure our first UK Flagship store on London’s iconic Regent Street. This new store sets our customers at the heart of an unforgettable retail experience, with personalisation and customisation at the core. The unique concept design creates a truly multi-sensorial experience".
Jamie Taylor, Retail, Wholesale and Property Director at L’Occitane UK

"L’Occitane’s new London store is a riot of beauty, botany and bonbons"
Wallpaper

"Immersive experiences to exhilarate the senses in Paris and London"
The Financial Times

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