Simon Bent

Global Chief Financial Officer
FutureBrand

Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.

Simon joined FutureBrand in 2014 to lead global finance, with responsibility for activities across all worldwide offices. He works to drive our global financial and business strategy, alongside ensuring greater consistency and relevance in financial reporting.

Qualifying as a Chartered Accountant in 2003, following a stint at Leeds University and travelling the world, Simon has developed broad experience across all facets of finance leadership and management. Immediately prior to his current position, he spent five years working in a number of roles, both in the UK and in Australia, across various sister agencies within The Interpublic Group of Companies.

Further back, he spent 4 years working as Head of Finance for an acquisitive AIM-listed media business, First Artist Corporation, who had primary interests in advertising, football and events. Before moving into the media/advertising sector, and as a first step out of public practice accounting, Simon was the Financial Controller of the Metropolitan Hotel and Nobu Restaurant on Park Lane.

He spends any spare time he has trying to keep up-to-date with his pre-teen son, including umpiring and scoring for the local club cricket team. If given the chance, he will watch and passionately support England in any sporting contest across the world.

Our team

Nick Sykes

Global CEO, FutureBrand

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Global CEO, FutureBrand

Jon Tipple

Global Chief Strategy Officer, FutureBrand

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Global Chief Strategy Officer, FutureBrand

Sophie Cheng

General Manager, FutureBrand China

Sophie is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology.

General Manager, FutureBrand China

Lauren Maynard

Global Chief Growth Officer

Lauren oversees FutureBrand’s global marketing and strategic growth, across our 20+ offices, worldwide.

Global Chief Growth Officer

Gianni Tozzi

Chief Creative Officer, International

Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.

Chief Creative Officer, International

Katy Nunn

Global People and Culture Director

Katy cultivates a dynamic and inclusive workplace and empowers teams to create impactful work across FutureBrand’s portfolio of global clients.

Global People and Culture Director

Simon Hill

President, FutureBrand North America

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients

President, FutureBrand North America

Queenie Lo

President, Spatial Design

Queenie leads Spatial Design at FutureBrand, crafting visionary retail, hospitality, and experiential spaces that blend bold creativity with strategic insight.

President, Spatial Design

Joe Lampertius

President, Shopper and Product Design

Joe leads Product & Shopper Design at FutureBrand, creating strategic, end-to-end brand experiences that drive engagement, innovation, and business impact.

President, Shopper and Product Design

Alessandra Iovinella

Managing Director, FutureBrand Milan & Paris

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan & Paris

Tasneem Ali

Chief Creative Officer, FutureBrand Mumbai

Tasneem brings varied experience in advertising, branding and design has helped to develop a broad, cross-cultural perspective on brand led solutions.

Chief Creative Officer, FutureBrand Mumbai

Polly Hopkins

Managing Director, FutureBrand London

Polly brings over 15 years of experience in branding, communications and business transformation to FutureBrand.

Managing Director, FutureBrand London

Gustavo Koniszczer

Managing Director, FutureBrand Hispanic America

Gustavo Koniszczer leads the company's activities across five offices: Buenos Aires, Santiago de Chile, Lima, Bogotá and Mexico City.

Managing Director, FutureBrand Hispanic America

Richard Curtis

CEO FutureBrand Australia

Richard has contributed to a wide range of significant branding programs, all in the name of driving business transformation and many of which have been awarded by D&AD, Cannes Lions, Brand New, Rebrand and Transform.

CEO FutureBrand Australia

Helene Pirel

General Manager, FutureBrand Paris

Hélène firmly believes brands possess transformative power and strives to assist them in harnessing it for a better future.

General Manager, FutureBrand Paris

Ewerton Mokarzel

CEO & Partner, FutureBrand São Paulo

Ewerton has worked in the FutureBrand offices in Singapore and Australia before becoming FutureBrand São Paulo’s CEO & Partner.

CEO & Partner, FutureBrand São Paulo