FutureBrand to speak at Mumbrella's Travel Marketing Summit in Sydney

As the needs and habits of travellers evolve, both at home and abroad, the role of brands is changing, too. Over the past few years there have been raft of reviews leading to brands adjusting, adapting or even making wholesale changes. From national carriers to national identities; American Airlines to Air Tahiti Nui, Bhutan to Bolivia, brands are responding to the shifting expectations of the traveller and the new travel norms.

FutureBrand has been responsible for some of the most high profile refreshes and rebrands in the travel industry, including airlines, hotels, travel experiences and even entire countries. As an authority on travel and place branding, later this year we will be publishing the next edition of the FutureBrand Country Index as well as a report on The Future of Travel and Tourism.

Mumbrella’s Travel Marketing Summit is now in its fifth year, and consistently draws together hundreds of marketing, communications, PR and agency professionals from across Australia’s travel industry. In our event Richard will discuss why and how brands are changing, and the trends that are leading the way.

Ahead of his talk at the Summit on Thursday 11 April Richard sat down with Mumbrella to discuss the evolution of travel marketing and the problem of over tourism.

Click here to secure your place at the event which will be held at the Four Seasons Hotel in Sydney.