FutureBrand Milan release the Future of the Body report
27 July, 2022 Share socially
The Future of the Body report, carried out by the Milan office of the FutureBrand network, unpacks the implications for brands navigating this new territory, taking into account expertise across the fields of marketing, business, philosophy and medicine.
The result is five key macro-trends that we believe businesses in the space should keep in mind. Throughout the report, there are examples of brands, both big and small, who we believe are capable of becoming pioneers in this space.
The research has drawn on the valuable insights of a number of international experts; managers, scholars and creatives who helped us explore the macro trends in more detail.
Our thanks go to: Frida Affer, WOVO; Maurizio Bossi, Artsana; Gaetano Colabucci, GiulianiPharma; Fabrizio Conicella, Life Science District; Laura Deni, Essity; Gonzalo Garate, Biomade; Kimberly Grabel, Chico’s FAS; Michela Marabini, Essity; Marta Massari, Control; Anthony Mathé, Semiologist & Brand Consultant; Michal Popov, McCann; Fabio Rinaldi, Scientific Director of HMAP; Tang Dekai, Mindfront; Eldar Yusupov, McCann.
