TechGo

Compumundo is a retail chain with great geographic presence oriented to the commercialization of computing products and supplies. The company is currently looking to innovate its product and service offer with the purpose of fidelizing its clients and capture new users through a complete consumer experience.

The Challenge

The client requests FutureBrand to create a new brand that identifies the new advice, configuration, installation, repair and capacitation service for technology products, in a highly competitive context with other retail players.

The Solution

A new brand was developed: TechGo, with its strategy, identifier and visual concept along with its applications and verbal complement -“Your ally in technological solutions”- which explicits the service’s value proposal.